Introduction to marketing
| Main Author: | Mc Daniel, Carl |
|---|---|
| Other Authors: | F Lamb, Charles W Hair, Joseph F |
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
Thomson,
South-Western, 2006.
|
| Edition: | 8 th ed. |
| Subjects: |
| Physical Description: |
xxv; 730 p.: ill (Some col); 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324323808 [RM67.45) |