Mc Daniel, C., & F Lamb, C. W. H. (2006). Introduction to marketing (8 th ed.). Mason, Ohio: Thomson.
Chicago Style CitationMc Daniel, Carl, and Charles W Hair F Lamb. Introduction to Marketing. 8 th ed. Mason, Ohio: Thomson, 2006.
MLA CitationMc Daniel, Carl, and Charles W Hair F Lamb. Introduction to Marketing. 8 th ed. Mason, Ohio: Thomson, 2006.
Warning: These citations may not always be 100% accurate.