Strategic marketing problems : cases and comments
| Main Author: | Kerin, Roger A |
|---|---|
| Other Authors: | Peterson, Robert A (Robert Allen) |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson /Prentice Hall,
2006.
|
| Edition: | 11 th ed. |
| Subjects: |
| Physical Description: |
x; 722 p.: ill.;; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132335719 |