Strategic marketing problems : cases and comments

Main Author: Kerin, Roger A
Other Authors: Peterson, Robert A (Robert Allen)
Format: Open Shelf
Published: Upper Saddle River, New Jersey: Pearson /Prentice Hall, 2006.
Edition: 11 th ed.
Subjects:
Physical Description: x; 722 p.: ill.;; 28 cm.
Bibliography: Includes bibliographical references and index
ISBN: 0132335719