Strategic marketing problems : cases and comments
Main Author: | Kerin, Roger A |
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Other Authors: | Peterson, Robert A (Robert Allen) |
Format: | Open Shelf |
Published: |
Upper Saddle River, New Jersey:
Pearson /Prentice Hall,
2006.
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Edition: | 11 th ed. |
Subjects: |
Physical Description: |
x; 722 p.: ill.;; 28 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
0132335719 |