Kerin, R. A., & Peterson, R. A. (. A. (2006). Strategic marketing problems: Cases and comments (11 th ed.). Upper Saddle River, New Jersey: Pearson /Prentice Hall.
Chicago Style CitationKerin, Roger A., and Robert A (Robert Allen) Peterson. Strategic Marketing Problems: Cases and Comments. 11 th ed. Upper Saddle River, New Jersey: Pearson /Prentice Hall, 2006.
MLA CitationKerin, Roger A., and Robert A (Robert Allen) Peterson. Strategic Marketing Problems: Cases and Comments. 11 th ed. Upper Saddle River, New Jersey: Pearson /Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.