Orville C. Walker, John w. mullins, & Harper w. boyd, j. (2006). Merketing strategy: A decision-focused approach 5e (1/1992.). Usa: Mcgraw-hill.
Chicago Style CitationOrville C. Walker, John w. mullins, and jr Harper w. boyd. Merketing Strategy: A Decision-focused Approach 5e. 1/1992. Usa: Mcgraw-hill, 2006.
MLA CitationOrville C. Walker, John w. mullins, and jr Harper w. boyd. Merketing Strategy: A Decision-focused Approach 5e. 1/1992. Usa: Mcgraw-hill, 2006.
Warning: These citations may not always be 100% accurate.