Marketing : an introduction
Main Author: | Armstrong, Gary |
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Other Authors: | Kotler, Philip |
Published: |
Essex, England:
Pearson,
c2013.
|
Edition: | 11th ed.. |
Subjects: |
Item Description: |
No. Tag : 1301289 |
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Physical Description: |
116p.: col. ill.; 28cm. |
Bibliography: |
Includes index |
ISBN: |
9780273767183 (pbk) |