Essentials of marketing research
| Main Author: | Zikmund, William G. |
|---|---|
| Other Authors: | Babin, Barry J. |
| Published: |
Canada:
Cengage Learning,
c2013.
|
| Edition: | 5th ed.. |
| Subjects: |
| LEADER | 00573pampa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000069399_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 9781285752037 (pbk) | ||
| 090 | 0 | 0 | |a HF5415.2 |b Z55 2013 |
| 100 | 0 | |a Zikmund, William G. | |
| 245 | 0 | 0 | |a Essentials of marketing research |c William G. Zikmund and Barry J. Babin. |
| 250 | |a 5th ed.. | ||
| 260 | |a Canada: |b Cengage Learning, |c c2013. | ||
| 300 | |a xxiv, 452p.: |b col. ill.; |c 28cm. | ||
| 500 | |a No. Tag : 1300926 | ||
| 504 | |a Includes index | ||
| 650 | 0 | |a Marketing research | |
| 700 | 0 | |a Babin, Barry J. | |
| 999 | |a 0000108331 | ||