Essentials of marketing research
| Main Author: | Zikmund, William G. |
|---|---|
| Other Authors: | Babin, Barry J. |
| Published: |
Canada:
Cengage Learning,
c2013.
|
| Edition: | 5th ed.. |
| Subjects: |
| Item Description: |
No. Tag : 1300926 |
|---|---|
| Physical Description: |
xxiv, 452p.: col. ill.; 28cm. |
| Bibliography: |
Includes index |
| ISBN: |
9781285752037 (pbk) |