Foundations of marketing
| Main Author: | Pride, William M. |
|---|---|
| Other Authors: | Ferrell, O.C. |
| Format: | Open Shelf |
| Published: |
Mason, OH:
Cengage Learning,
c2013.
|
| Edition: | 5th ed.. |
| Subjects: |
| Item Description: |
No. Tag : 1300847 |
|---|---|
| Physical Description: |
xxiii, 550p.: col. ill.; 28cm. |
| Bibliography: |
Includes index |
| ISBN: |
9781111580162 |