Pride, W. M., & Ferrell, O. (2013). Foundations of marketing (5th ed.). Mason, OH: Cengage Learning.
Chicago Style CitationPride, William M., and O.C Ferrell. Foundations of Marketing. 5th ed. Mason, OH: Cengage Learning, 2013.
MLA CitationPride, William M., and O.C Ferrell. Foundations of Marketing. 5th ed. Mason, OH: Cengage Learning, 2013.
Warning: These citations may not always be 100% accurate.