APA Citation

Pride, W. M., & Ferrel, O. (2014). Marketing (17th ed.). Mason, OH: South-Western.

Chicago Style Citation

Pride, William M., and O.C Ferrel. Marketing. 17th ed. Mason, OH: South-Western, 2014.

MLA Citation

Pride, William M., and O.C Ferrel. Marketing. 17th ed. Mason, OH: South-Western, 2014.

Warning: These citations may not always be 100% accurate.