Branding TV principles & practices
| Main Author: | McDowell, Walter |
|---|---|
| Format: | Text Books |
| Published: |
Burlington, MA:
Elsevier,
c2005.
|
| Subjects: |
| LEADER | 00578pamua2200181 4500 | ||
|---|---|---|---|
| 001 | 0000069240_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 9780240807539 (pbk) | ||
| 090 | 0 | 0 | |a HE8700.8 |b M33 2005 |
| 100 | 0 | |a McDowell, Walter | |
| 245 | 0 | 0 | |a Branding TV principles & practices |c Walter McDowell, and Alan Batten. |
| 260 | |a Burlington, MA: |b Elsevier, |c c2005. | ||
| 300 | |a x, 158p.: |b ill.; |c 24cm. | ||
| 500 | |a No. Tag: 1300690 | ||
| 504 | |a Includes index | ||
| 650 | 0 | |a Branding (Marketing) |z United Startes | |
| 650 | 0 | |a Television broadcasting |z United States | |
| 999 | |a 0000108108 | ||