APA Citation

McDowell, W. (2005). Branding TV principles & practices. Burlington, MA: Elsevier.

Chicago Style Citation

McDowell, Walter. Branding TV Principles & Practices. Burlington, MA: Elsevier, 2005.

MLA Citation

McDowell, Walter. Branding TV Principles & Practices. Burlington, MA: Elsevier, 2005.

Warning: These citations may not always be 100% accurate.