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| LEADER |
00612pampa2200193 4500 |
| 001 |
0000068631_0033 |
| 005 |
20170419090000.0 |
| 020 |
|
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|a 0198069863 (pbk)
|
| 090 |
0 |
0 |
|a HD69
|b D88 2012
|
| 100 |
0 |
|
|a Dutta, Kirti
|
| 245 |
0 |
0 |
|a Brand management :
|b principles and practices
|c Kirti Dutta.
|
| 260 |
|
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|a New Delhi, India:
|b Oxford University Press,
|c c2012.
|
| 300 |
|
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|a xxiii, 455p.:
|b ill.;
|c 24cm.
|
| 500 |
|
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|a No. Tag : 1200555
|
| 504 |
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|a Includes bibliographical references and index
|
| 650 |
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0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Brand name products
|x Management
|
| 999 |
|
|
|a 0000107361
|
| 999 |
|
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|a 0000109486
|
