Brand management : principles and practices
| Main Author: | Dutta, Kirti |
|---|---|
| Published: |
New Delhi, India:
Oxford University Press,
c2012.
|
| Subjects: |
| Item Description: |
No. Tag : 1200555 |
|---|---|
| Physical Description: |
xxiii, 455p.: ill.; 24cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0198069863 (pbk) |