Dutta, K. (2012). Brand management: Principles and practices. New Delhi, India: Oxford University Press.
Chicago Style CitationDutta, Kirti. Brand Management: Principles and Practices. New Delhi, India: Oxford University Press, 2012.
MLA CitationDutta, Kirti. Brand Management: Principles and Practices. New Delhi, India: Oxford University Press, 2012.
Warning: These citations may not always be 100% accurate.