Marketing plans : how to prepare them, how to use them
| Main Author: | McDonald, Malcolm |
|---|---|
| Other Authors: | Wilson, Hugh |
| Format: | Open Shelf |
| Published: |
West Sussexx, United Kingdom:
John Wiley & Sons Ltd.,
c2011.
|
| Edition: | 7th ed.. |
| Subjects: |
| Item Description: |
No. Tag : 1200203 |
|---|---|
| Physical Description: |
xvi, 573p.: col.ill.; 25cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780470669976(pbk) |