Kotler, P., & Armstrong, G. (2006). Principles of marketing. Selangor: Pearson.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. Selangor: Pearson, 2006.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. Selangor: Pearson, 2006.
Warning: These citations may not always be 100% accurate.