Services marketing : an Asia-Pacific and Australian perspective - Lovelock, Christopher H.; Patterson,Paul G.; Walker,Rhett H. (New South Wales: Pearson Education,Australia, 2007)
Includes index
No. tag : 0800783
Keywords: Service industries -- Marketing -- Australia; Service industries -- Marketing -- New Zealand; Service industries -- Marketing -- Pacific Area; Customer services -- Marketing -- Australia; Customer services -- Marketing -- New Zealand; Customer services -- Marketing -- Pacific Area