Cover Image

Services marketing : an Asia-Pacific and Australian perspective

Main Author: Lovelock, Christopher H.
Other Authors: Patterson,Paul G., Walker,Rhett H.
Format: Open Shelf
Published: New South Wales: Pearson Education,Australia, 2007.
Edition: 4th ed.
Subjects:
Service industries > Marketing > Australia
Service industries > Marketing > New Zealand
Service industries > Marketing > Pacific Area
Customer services > Marketing > Australia
Customer services > Marketing > New Zealand
Customer services > Marketing > Pacific Area
LEADER 01038pamja2200265 4500
001 0000066409_0002
005 20180308090000.0
020 |a 9780733986789 (pbk)  
090 0 0 |a HD9989.A82   |b .L683 2007 
100 1 |a Lovelock, Christopher H.  
245 0 0 |a Services marketing :   |b an Asia-Pacific and Australian perspective   |c Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker. 
250 |a 4th ed. 
260 |a New South Wales:   |b Pearson Education,Australia,   |c 2007. 
300 |a xiii, 608p.:   |b illustrations.;   |c 25cm. 
500 |a Includes index 
500 |a No. tag : 0800783 
650 0 |a Service industries   |x Marketing   |z Australia  
650 0 |a Service industries   |x Marketing   |z New Zealand  
650 0 |a Service industries   |x Marketing   |z Pacific Area  
650 0 |a Customer services   |x Marketing   |z Australia  
650 0 |a Customer services   |x Marketing   |z New Zealand  
650 0 |a Customer services   |x Marketing   |z Pacific Area  
700 0 |a Patterson,Paul G.  
700 0 |a Walker,Rhett H.  
999 |a 0000205813 

Similar Items