APA Citation

Lovelock, C. H., Patterson,Paul G., & Walker,Rhett H. (2007). Services marketing: An Asia-Pacific and Australian perspective (4th ed.). New South Wales: Pearson Education,Australia.

Chicago Style Citation

Lovelock, Christopher H., Patterson,Paul G, and Walker,Rhett H. Services Marketing: An Asia-Pacific and Australian Perspective. 4th ed. New South Wales: Pearson Education,Australia, 2007.

MLA Citation

Lovelock, Christopher H., Patterson,Paul G, and Walker,Rhett H. Services Marketing: An Asia-Pacific and Australian Perspective. 4th ed. New South Wales: Pearson Education,Australia, 2007.

Warning: These citations may not always be 100% accurate.