Applied mass communication theory : a guide for media practitioners

Main Author: Rosenberry, Jack
Other Authors: Vicker, Lauren A.
Format: Open Shelf
Published: Boston: Pearson/Allyn and Bacon, c2009.
Subjects:
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020 |a 9780205548736 (pbk)  
090 0 0 |a P91.3   |b R67 2009 
100 0 |a Rosenberry, Jack  
245 0 0 |a Applied mass communication theory :   |b a guide for media practitioners   |c Jack Rosenberry, Lauren A. Vicker. 
260 |a Boston:   |b Pearson/Allyn and Bacon,   |c c2009. 
300 |a xv, 291p.:   |b ill.;   |c 24cm. 
500 |a No. tag : 0800803 
504 |a Includes bibliographical references and index 
650 0 |a Mass media   |x Research  
650 0 |a Mass media   |x Philosophy  
700 0 |a Vicker, Lauren A.  
999 |a 0000104549