Applied mass communication theory : a guide for media practitioners

Main Author: Rosenberry, Jack
Other Authors: Vicker, Lauren A.
Format: Open Shelf
Published: Boston: Pearson/Allyn and Bacon, c2009.
Subjects:
Item Description: No. tag : 0800803
Physical Description: xv, 291p.: ill.; 24cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780205548736 (pbk)