Marketing research : an applied orientation

Main Author: Malhotra, Naresh K.
Published: Upper Saddle River, NJ: Pearson/Prentice Hall, 2007.
Edition: 5th ed.
Subjects:
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100 0 |a Malhotra, Naresh K.  
245 0 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra. 
250 |a 5th ed. 
260 |a Upper Saddle River, NJ:   |b Pearson/Prentice Hall,   |c 2007. 
300 |a 1v(various paging):   |b ill.;   |c 28cm. 
500 |a No. tag : 0800776 
500 |a "SPSS student version 14.0" --- CD-ROM 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research  
650 0 |a Marketing research   |x Methodology  
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