Marketing research : an applied orientation
| Main Author: | Malhotra, Naresh K. |
|---|---|
| Published: |
Upper Saddle River, NJ:
Pearson/Prentice Hall,
2007.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
No. tag : 0800776 "SPSS student version 14.0" --- CD-ROM |
|---|---|
| Physical Description: |
1v(various paging): ill.; 28cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132279177 (pbk) |