Advertising : principles & practice
| Main Author: | Moriarty, Sandra |
|---|---|
| Other Authors: | Wells, William, Mitchell, Nancy |
| Published: |
Upper Saddle River, NJ:
Pearson: Prentice Hall,
2009.
|
| Edition: | 8th ed. |
| Subjects: |
| Item Description: |
No. tag : 0800598 |
|---|---|
| Physical Description: |
xlvi, 640p.: col.ill.; 29cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780132224154 |