Moriarty, S., Wells, W., & Mitchell, N. (2009). Advertising: Principles & practice (8th ed.). Upper Saddle River, NJ: Pearson: Prentice Hall.
Chicago Style CitationMoriarty, Sandra, William Wells, and Nancy Mitchell. Advertising: Principles & Practice. 8th ed. Upper Saddle River, NJ: Pearson: Prentice Hall, 2009.
MLA CitationMoriarty, Sandra, William Wells, and Nancy Mitchell. Advertising: Principles & Practice. 8th ed. Upper Saddle River, NJ: Pearson: Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.