Global marketing : a decision-oriented approach

Main Author: Hollensen, Svend
Format: Open Shelf
Published: Harlow, England: Pearson Education, 2007.
Edition: 4th ed.
Subjects:
Item Description: No. tag : 0800593
Includes index
Physical Description: xxxviii, 714p.: col.ill.; 27cm.
ISBN: 9780273706786 (pbk)