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00652pamja2200205 4500 |
001 |
0000066123_0033 |
005 |
20170419090000.0 |
020 |
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|a 9788120325296 (pbk)
|
090 |
0 |
0 |
|a HF5826.5
|b K45 2007
|
100 |
0 |
|
|a Kelley, Larry D.
|
245 |
0 |
0 |
|a Advertising media planning :
|b a brand management approach
|c Larry D. Kelly, Donald W. Jugenheimer.
|
260 |
|
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|a New Delhi:
|b Prentice Hall of India,
|c 2007.
|
300 |
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|a vii, 144p.:
|b ill.;
|c 23cm.
|
500 |
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|a Includes index
|
500 |
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|a No. tag : 0800547
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650 |
|
0 |
|a Marketing
|
650 |
|
0 |
|a Advertising media planning
|
650 |
|
0 |
|a Brand name products
|
700 |
0 |
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|a Jugenheimer, Donald W.
|
999 |
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|a 0000104212
|