Advertising media planning : a brand management approach

Main Author: Kelley, Larry D.
Other Authors: Jugenheimer, Donald W.
Format: Open Shelf
Published: New Delhi: Prentice Hall of India, 2007.
Subjects:
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020 |a 9788120325296 (pbk)  
090 0 0 |a HF5826.5   |b K45 2007 
100 0 |a Kelley, Larry D.  
245 0 0 |a Advertising media planning :   |b a brand management approach   |c Larry D. Kelly, Donald W. Jugenheimer. 
260 |a New Delhi:   |b Prentice Hall of India,   |c 2007. 
300 |a vii, 144p.:   |b ill.;   |c 23cm. 
500 |a Includes index 
500 |a No. tag : 0800547 
650 0 |a Marketing  
650 0 |a Advertising media planning  
650 0 |a Brand name products  
700 0 |a Jugenheimer, Donald W.  
999 |a 0000104212