Advertising media planning : a brand management approach
| Main Author: | Kelley, Larry D. |
|---|---|
| Other Authors: | Jugenheimer, Donald W. |
| Format: | Open Shelf |
| Published: |
New Delhi:
Prentice Hall of India,
2007.
|
| Subjects: |
| Item Description: |
Includes index No. tag : 0800547 |
|---|---|
| Physical Description: |
vii, 144p.: ill.; 23cm. |
| ISBN: |
9788120325296 (pbk) |