APA Citation

Kelley, L. D., & Jugenheimer, D. W. (2007). Advertising media planning: A brand management approach. New Delhi: Prentice Hall of India.

Chicago Style Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. New Delhi: Prentice Hall of India, 2007.

MLA Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. New Delhi: Prentice Hall of India, 2007.

Warning: These citations may not always be 100% accurate.