Advertising media planning : a brand management approach

Main Author: Kelley, Larry D.
Other Authors: Jugenheimer, Donald W.
Format: Open Shelf
Published: New Delhi: Prentice Hall of India, 2007.
Subjects:

KPM INDERA MAHKOTA

Call Number: HF5826 5 K45 2007
Accession Item Category SMD Status Due Date Notes
0000104212 OPEN SHELF BOOK AVAILABLE