Principles & practice of marketing
| Main Author: | Blythe, Jim |
|---|---|
| Published: |
London:
Thomson Learning,
2006.
|
| Subjects: |
| Item Description: |
No. tag : 0800364 |
|---|---|
| Physical Description: |
xviii, 744p.: ill.col.; 28cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1844801209 (pbk) |