Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
New Delhi:
Prentice-Hall of India,
2007.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: |
No. tag : 0800550, 0800769 |
|---|---|
| Physical Description: |
xxiv,[699]p.: col. ill.; 28cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
978812033292 (pbk), 9780136132370 (pbk) |