Advertising : principles and practice

Main Author: Wells, William
Other Authors: Moriarty, Sandra, Burnett, John
Format: Open Shelf
Published: New Delhi: Prentice-Hall India, 2006.
Edition: 7th ed.
Subjects:
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245 0 0 |a Advertising :   |b principles and practice   |c William Well, Sandra Moriarty, John Burnett. 
250 |a 7th ed. 
260 |a New Delhi:   |b Prentice-Hall India,   |c 2006. 
300 |a xxix, 592p.:   |b ill.;   |c 28cm. 
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500 |a Includes index 
650 0 |a Advertising  
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700 0 |a Burnett, John  
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