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| LEADER |
00704pamja2200217 4500 |
| 001 |
0000065955_0033 |
| 005 |
20170419090000.0 |
| 020 |
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|a 9781422103357
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| 090 |
0 |
0 |
|a HF5415.1263
|b A534 2007
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| 100 |
0 |
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|a Anderson, James C.
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| 245 |
0 |
0 |
|a Value Merchants :
|b demonstrating and documenting superior value in business markets
|c James C. Anderson, Nirmalya Kumar, James A. Narus.
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| 260 |
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|a Boston, MA:
|b Harvard Business School Press,
|c 2007.
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| 300 |
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|a xiii, 219p.;
|c 24cm.
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| 500 |
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|a No. tag : 0800287
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| 500 |
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|a Includes index
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| 650 |
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0 |
|a Sales promotion
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| 650 |
|
0 |
|a Purchasing
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| 650 |
|
0 |
|a Industrial marketing
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| 700 |
0 |
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|a Kumar, Nirmala
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| 700 |
0 |
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|a Narus, James
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| 999 |
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|a 0000103997
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