Value Merchants : demonstrating and documenting superior value in business markets
| Main Author: | Anderson, James C. |
|---|---|
| Other Authors: | Kumar, Nirmala, Narus, James |
| Format: | Open Shelf |
| Published: |
Boston, MA:
Harvard Business School Press,
2007.
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| Subjects: |
| Item Description: |
No. tag : 0800287 Includes index |
|---|---|
| Physical Description: |
xiii, 219p.; 24cm. |
| ISBN: |
9781422103357 |