Value Merchants : demonstrating and documenting superior value in business markets
Main Author: | Anderson, James C. |
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Other Authors: | Kumar, Nirmala, Narus, James |
Format: | Open Shelf |
Published: |
Boston, MA:
Harvard Business School Press,
2007.
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Subjects: |
KPM INDERA MAHKOTA
Call Number: |
HF5415 1263 A534 2007 |
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Accession | Item Category | SMD | Status | Due Date | Notes |
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0000103997 | OPEN SHELF | BOOK | AVAILABLE |