Value Merchants : demonstrating and documenting superior value in business markets

Main Author: Anderson, James C.
Other Authors: Kumar, Nirmala, Narus, James
Format: Open Shelf
Published: Boston, MA: Harvard Business School Press, 2007.
Subjects:

KPM INDERA MAHKOTA

Call Number: HF5415 1263 A534 2007
Accession Item Category SMD Status Due Date Notes
0000103997 OPEN SHELF BOOK AVAILABLE