Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Amstrong, Abu Bakar A. Hamid |
| Format: | Text Books |
| Published: |
Petaling Jaya, Selangor:
Pearson/Prentice Hall,
2008.
|
| Subjects: |
| Item Description: |
No. tag : 0800499 - 0800503 Customized edition for Malaysia only |
|---|---|
| Physical Description: |
viii, 477p.: ill.; 28cm. |
| ISBN: |
9789833627555 (pbk) |