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| LEADER |
00698pampa2200205 4500 |
| 001 |
0000065907_0033 |
| 005 |
20170419090000.0 |
| 020 |
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|a 0273650696 (pbk)
|
| 090 |
0 |
0 |
|a HF5415.5
|b R93 2000
|
| 100 |
0 |
|
|a Ryals, Lynette
|
| 245 |
0 |
0 |
|a Customer relationship management (CRM) :
|b building the business case
|c Lynette Ryals, Simon Knox and Stan Maklan.
|
| 260 |
|
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|a London:
|b Financial Times/Prentice Hall,
|c 2000.
|
| 300 |
|
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|a xvi, 119p.:
|b ill.;
|c 30cm.
|
| 500 |
|
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|a No. tag : 0701136
|
| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Relationship marketing
|
| 650 |
|
0 |
|a Customer relations
|x Management
|
| 700 |
0 |
|
|a Knox, Simon
|
| 700 |
0 |
|
|a Maklan, Stan
|
| 999 |
|
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|a 0000103857
|
