Authenticity : what the consumers really want
| Main Author: | Gilmore, James H., 1959 - |
|---|---|
| Other Authors: | Pine, Joseph |
| Format: | Open Shelf |
| Published: |
Boston, MA:
Harvard Business School Press,
2007.
|
| Subjects: |
| Item Description: |
No. tag : 0800316 |
|---|---|
| Physical Description: |
xiii, 299p.; 24cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781591391456 |