Private label strategy : how to meet the stories brand challenge
| Main Author: | Kumar, Nirmalya |
|---|---|
| Other Authors: | Steenkamp, Jan - Benedict E.M. |
| Format: | Open Shelf |
| Published: |
Boston, Mass:
Harvard Business School Publishing,
2006.
|
| Subjects: |
| LEADER | 00595pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000065853_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 9781422101674 | ||
| 090 | 0 | 0 | |a HD69 |b B7K855 2006 |
| 100 | 0 | |a Kumar, Nirmalya | |
| 245 | 0 | 0 | |a Private label strategy : |b how to meet the stories brand challenge |c Nirmalya Kumar. |
| 260 | |a Boston, Mass: |b Harvard Business School Publishing, |c 2006. | ||
| 300 | |a xvii, 270p.: |b ill.; |c 23cm. | ||
| 500 | |a No. tag : 0800319 | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Brand name products |x Marketing | |
| 700 | 0 | |a Steenkamp, Jan - Benedict E.M. | |
| 999 | |a 0000103880 | ||