Private label strategy : how to meet the stories brand challenge
| Main Author: | Kumar, Nirmalya |
|---|---|
| Other Authors: | Steenkamp, Jan - Benedict E.M. |
| Format: | Open Shelf |
| Published: |
Boston, Mass:
Harvard Business School Publishing,
2006.
|
| Subjects: |
KPM INDERA MAHKOTA
| Call Number: |
HD69 B7K855 2006 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000103880 | OPEN SHELF | BOOK | AVAILABLE |