Introduction to marketing concepts

Main Author: Drummond, Graeme
Other Authors: Ensor, John
Format: Open Shelf
Published: Burlington, MA: Elsevier Butterworth-Heinemann, 2005.
Subjects:
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005 20170419090000.0
020 |a 0750659955 (pbk)  
090 0 0 |a HF5415   |b D756 2005 
100 0 |a Drummond, Graeme  
245 0 0 |a Introduction to marketing concepts   |c Graeme Drummond, John Ensor. 
260 |a Burlington, MA:   |b Elsevier Butterworth-Heinemann,   |c 2005. 
300 |a xiii, 283p.:   |b ill.;   |c 25cm. 
500 |a No. tag : 0701212 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 0 |a Ensor, John  
999 |a 0000103830