Introduction to marketing concepts
| Main Author: | Drummond, Graeme |
|---|---|
| Other Authors: | Ensor, John |
| Format: | Open Shelf |
| Published: |
Burlington, MA:
Elsevier Butterworth-Heinemann,
2005.
|
| Subjects: |
| Item Description: |
No. tag : 0701212 |
|---|---|
| Physical Description: |
xiii, 283p.: ill.; 25cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750659955 (pbk) |