APA Citation

Drummond, G., & Ensor, J. (2005). Introduction to marketing concepts. Burlington, MA: Elsevier Butterworth-Heinemann.

Chicago Style Citation

Drummond, Graeme, and John Ensor. Introduction to Marketing Concepts. Burlington, MA: Elsevier Butterworth-Heinemann, 2005.

MLA Citation

Drummond, Graeme, and John Ensor. Introduction to Marketing Concepts. Burlington, MA: Elsevier Butterworth-Heinemann, 2005.

Warning: These citations may not always be 100% accurate.