Marketing : best practices

Other Authors: Ab. Aziz Latif
Format: Open Shelf
Published: [Kuala Lumpur]: Thomson, 2003.
Subjects:
Item Description: Adapted from :marketing : best practices, 2nd ed by K. Douglas Hoffman...[et.al.] 2003
No. tag : 0701209 & 0800284
Physical Description: xii, 596p.; 28cm.
ISBN: 9812437495 (pbk)