How come you cant't identify your key customers? : the essential guide to key account selection

Main Author: Cheverton, Peter
Format: Open Shelf
Published: London: Kogan Page, 2002.
Series: If you're so brilliant...series
Subjects:
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020 |a 0749437294 (pbk)  
090 0 0 |a HF5438.8 K48   |b C445 2002 
100 0 |a Cheverton, Peter  
245 0 0 |a How come you cant't identify your key customers? :   |b the essential guide to key account selection   |c Peter Cheverton. 
260 |a London:   |b Kogan Page,   |c 2002. 
300 |a x, 146p.:   |b ill.;   |c 22 cm. 
490 0 |a If you're so brilliant...series 
500 |a No. tag : 0700487 
500 |a Includes index 
650 0 |a Customer services  
650 0 |a Selling   |x Key accounts  
650 0 |a Marketing   |x Key accounts  
999 |a 0000102570