How come your marketing plans aren't working? : the essential guide to marketing planning
Main Author: | McDonald, Malcom |
---|---|
Format: | Open Shelf |
Published: |
London:
Kogan Page,
2002.
|
Series: |
If you're so brilliant...series
|
Subjects: |
LEADER | 00621pamja2200193 4500 | ||
---|---|---|---|
001 | 0000064888_0033 | ||
005 | 20170419090000.0 | ||
020 | |a 074943726X (pbk) | ||
090 | 0 | 0 | |a HF5415.13 |b M397 2002 |
100 | 0 | |a McDonald, Malcom | |
245 | 0 | 0 | |a How come your marketing plans aren't working? : |b the essential guide to marketing planning |c Malcom McDonald. |
260 | |a London: |b Kogan Page, |c 2002. | ||
300 | |a x, 198p.: |b ill.; |c 22 cm. | ||
490 | 0 | |a If you're so brilliant...series | |
500 | |a Includes index | ||
500 | |a No. tag : 0700488 | ||
650 | 0 | |a Strategic planning | |
650 | 0 | |a Marketing |x Planning | |
999 | |a 0000102569 |