How come your marketing plans aren't working? : the essential guide to marketing planning

Main Author: McDonald, Malcom
Format: Open Shelf
Published: London: Kogan Page, 2002.
Series: If you're so brilliant...series
Subjects:
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020 |a 074943726X (pbk)  
090 0 0 |a HF5415.13   |b M397 2002 
100 0 |a McDonald, Malcom  
245 0 0 |a How come your marketing plans aren't working? :   |b the essential guide to marketing planning   |c Malcom McDonald. 
260 |a London:   |b Kogan Page,   |c 2002. 
300 |a x, 198p.:   |b ill.;   |c 22 cm. 
490 0 |a If you're so brilliant...series 
500 |a Includes index 
500 |a No. tag : 0700488 
650 0 |a Strategic planning  
650 0 |a Marketing   |x Planning  
999 |a 0000102569