How come your marketing plans aren't working? : the essential guide to marketing planning

Main Author: McDonald, Malcom
Format: Open Shelf
Published: London: Kogan Page, 2002.
Series: If you're so brilliant...series
Subjects:
Item Description: Includes index
No. tag : 0700488
Physical Description: x, 198p.: ill.; 22 cm.
ISBN: 074943726X (pbk)